IF THERE ARE ANY MODELS ROB HAS PHOTOGRAPHED THAT YOU ARE INTERESTED IN, EMAIL SOXPHOTOS AND WE WILL MAKE THEM AVAILABLE. 

About the Photographer:

World famous magazine photographer Rob Sims is now published in over 40,000 tear sheets and averages 20 or more fitness magazine covers every year. His work is featured in 80 of the top magazines including the top 10 men's magazines and over 150 TV shows. He owns both FitBody magazine and FitModels International magazine. Sims uses the top hair and makeup artists in the industry, who act as the primary set managers, making sure the models are fully prepped and ready to shoot before handing them over to him. His make-up artists are always on set to provide for the model's needs and do touch-ups as necessary. He can get a model exposure to over 50 video production companies, TV stations legitimate producers, and Commercial companies. Being such a Powerhouse in the fitness industry, Sims can successfully send a model to the next level in their modeling careers.

Rob Sims always asks models a few questions before he shoots with them; Basic questions to see if they know what they're doing. For example: “What are you going to do with a portfolio?”, “Who is ever going to pay you?” and “Why do you want to go into the business?” “How are you going to get there?”. Most models can't answer any question correctly because they have no idea what they are doing. Why would anyone get into a business and stay for years, and not know the answer to any of these simple basic questions? I did a photoshoot with a girl 6 months ago who had been in the business for 6 years, and she didn't know the answers to any of those questions. She had never been published and never made a penny. Does being told you are beautiful put food in your stomach and pay for your mortgage? Many Models don't look at modeling as a high-paying job, so Sims opens their eyes to the possibilities.

At The Arnold sports festival 2010, Sims took his Top Model Katerina Schload by the hand and introduced her to all of the top CEOs of the nutrition companies. Since then she has had a bidding war for the Arnold Sports Weekend, Olympia Weekend, and other expos. There are many videos are out there with models praising him for his knowledge and professional advice, which makes it very clear that he is not only a highly experienced and educated photographer, but he is also a master and a teacher. Sims is in a division of his own. He knows it and handles it calmly and confidently.

Sims has guided thousands of models to successful careers in the fitness business. He confidently states, "Would you go to a doctor who doesn't have an office, never graduated from medical school, and who doesn't have a receptionist or nurse? Would you work with a lawyer who isn't established, never passed the bar exam, or has never been to court? why would you shoot with a photographer who has never been published and never made a penny with their work and expect that they're going to take you somewhere? Models that connect with me will be taken to the next level, their name will get out to the public, and the model will be getting paid in the process”. Sims is also sure to ask the models, "What is your nudity comfort level?”  He shoots all models to the level of comfort they have in that department.

The name of the game is sensuality and all women have their own way of expressing that. All models that work with him receive copies of all the photos and HD video footage taken at the shoot, so the models are able to accurately critique themselves and improve their poses. Sims sees life and modeling as a jigsaw puzzle. He just puts the pieces together, so it all works.

 Rob Sims began his career at a very young age, traveling to distant and rugged locations such as Tibet, Outer Mongolia, the Silk Road, Siberia, and Africa. He left his home in the UK and ventured off to explore the world, driving around the Eastern continents for 16 years on his motorcycle. Sims lived and hung out with the locals, gaining access to off-limits locations and taking amazing rare photos of locations most photographers could not get to.

He made his living by selling these photos to travel magazines. Sims love to get dirty and even with his switch to shooting fitness models, you'll still find him rolling around in the mud. During his travels, Sims received over 7 years of education in photography from the best photographic schools in the world.

Trained in a pitch-black studio on a 4x5” camera, he learned that if he did not light the subject correctly, it would not appear on the film. He received training to turn his light meter off and shoot slide films with perfection. His formal education is in all aspects of photography, including Advanced photographic skills, B/W Master printing, and color printing, including two years of body language which allows Sims to know how someone feels before they even know it themselves. This ability allows him to coach his models to feel their poses, not just do them. 

After traveling around the world shooting exotic locations, Sims went on to shoot celebrities such as Halle Berry, "the Baywatch Girls”, Tom Hanks, Gabrielle Union, Pamela Anderson, and Van Damme. Sims was shooting most of the top celebrities in the business at that time. Later, Sims was asked to train a fitness photographer on how to shoot women. This went successfully, afterward causing many photographers to seek him out for lessons. Sims connected with Bob Kennedy, a major Fitness Magazine publisher, and became his exclusive photographer. 

Together Rob Sims and Bob Kennedy change the business to what it is today.  Before Sims entered the fitness industry, it was simply bodybuilding women doing mainly poses in a string bikini. Sims brought in make-up artists, and sexier swimwear, and taught the women to do more sensual and seductive poses. Sims claims Fitness is more of a niche, where you are looking for the hardest body, the softest pretty face, and an amazing personality, or as Bob Kennedy taught him many years ago, PIZZAZZ. “A girl like that is worth a fortune” he claims.

Sims' resume is extensive, with his list of celebrities, starting 11 successful magazines, to being a huge part of bringing “Stuff” Magazine from the UK to the US. What you see is what you get with Rob Sims' photography, as he does not retouch his images, nor do most of the magazines he works with apart from the covers.

He averages approximately 20 covers and 2,500 inside Pages a year. with his training and magazine layouts, marketing, and design, he usually accompanies the magazines to the printers where he works on the press and makes sure that he and the magazine get the best package they can. He's held seminars for photographers of all ages. He shared his mentoring skills with both photographers and models educating them with business planning and other skills to Aid them in the industry.

He is an excellent photographer, businessman, and mentor. Not only is he the most published Fitness photographer in the industry, but when Sims takes his work to a magazine it goes directly to either the art director or publisher themselves. Typically, when photos are submitted they go through 2 or 3 people before even reaching the art director. When models shoot with Rob Sims they are guaranteed to be published as long as they've got what it takes and successfully make that connection with the camera. He can successfully take a model as far as she wants to go. With his life experience, extensive education and photography, and deep knowledge of the fitness industry, why would a fitness model want to shoot with anyone else?